One interview guide. A real conversation with each person.

Traditional interviews create depth but demand matching calendars. Surveys reach people on their own time but usually cannot clarify an unexpected answer. An AI-moderated interview sits between those formats.

Respondents open a link and answer in a conversational text interface. Sondering can acknowledge an answer, ask what a word means to that person, or request a concrete example before returning to the wider plan.

Every conversation begins from the same objective, audience, tone, and core questions. That gives the study a shared frame. The follow-up path changes because different people notice different things.

You can review the proposed plan before launch, including the estimated duration and question set. The interview only becomes shareable after you confirm that it matches what you intended to learn.

AI moderation is useful when convenience, consistency, and reach matter. It is not the right default for every topic. Sensitive disclosures, safeguarding concerns, and situations requiring expert duty of care need a qualified human process.

Treat the generated summaries as navigation rather than ground truth. Read the transcripts, examine disagreement, and combine what people say with other evidence before making a consequential decision.