Better than a survey
Like a survey. Except it asks why.
Forms are easy to send and easy to ignore, and when people do answer you get a number and a few words. Sondering turns your questions into a short chat that listens to each answer and asks the follow-up you would have asked yourself.
Make an interview- Follow-up questions based on what each person actually said
- Feels like a chat, so people write more
- A summary of what people said, and every answer in full
§ 01
Where surveys fall short
A survey asks everyone the same fixed questions. If someone writes “it was confusing”, the form can't ask “which part?”. You're left guessing, or sending a second survey nobody answers.
Long forms also lose people halfway. A conversation is shorter, feels more personal, and gets more detail from the people who do answer.
- Customer satisfaction
- Course and event evaluations
- Exit interviews and employee feedback
- Opinions and ideas before a decision
§ 02
How a conversation works instead
You tell Sondering what you want to find out. It suggests a few questions and a friendly tone; you change what you like. Everyone gets the same starting questions, but the follow-ups depend on their answers.
When someone gives a short or vague answer, Sondering asks for an example or what they meant. When they've said enough, it moves on.
§ 03
When a survey is still the right tool
If you only need numbers, like a headcount, a vote or a yes/no from hundreds of people, a regular form is faster. Sondering is for when you need to understand the reasons behind the answers.
It also isn't a replacement for a real conversation when the topic is sensitive or personal. Use your judgment, and talk to people face to face when it matters.
Turn the question into a conversation.
Tell Sondering what you want to know, check the questions, and get a link to share in about two minutes.