Testing a new idea
Ask before you build it, launch it or stock it.
A new product, a new service, a new price: it's cheaper to find out what people think before you commit than after. Sondering chats with your customers about how they do things today and what they'd actually want, and tells you what they said.
Make an interview- Hear how people solve the problem today, not just whether they like your idea
- Follow-up questions that turn “sounds nice” into something concrete
- A summary to share with your team, plus every answer in full
§ 01
Start with what you need to decide
Before you ask anything, write down the decision: should we launch this, change the price, add this to the menu, build this feature? Then ask the people who'd be affected how they deal with it today and what it costs them.
Describe that to Sondering in a short chat. It suggests the questions; remove anything leading and keep it short enough that people finish.
- A new product or service
- A price change
- A new feature or menu item
- How people solve the problem today
§ 02
Ask about real moments, not opinions
People are kind about ideas they haven't paid for. More useful is what actually happened: the last time they had the problem, what they did, and why they settled for it.
When an answer stays vague, Sondering asks for an example. It won't argue or push people to agree; the point is to understand them.
§ 03
Use the answers, but don't stop there
Read the summary, then open the answers behind it. Look for what keeps coming up, who wants something different, and anything that challenges your plan.
A handful of conversations reduces guesswork; it doesn't prove demand. Combine what people tell you with what they actually do, such as sales, sign-ups and support questions, before you invest.
Turn the question into a conversation.
Tell Sondering what you want to know, check the questions, and get a link to share in about two minutes.